BRANDEL, INC. has always been on the cutting edge of
merging telecommunications with marketing
opportunities. It was 1991 when the advent
of the Pay-Per-Call industry caught the eye of
its founder, Ben Deleon. From producing content to
developing 900-number services, Brandel rode the boom
of this new telecom phenomenon by crafting marketing programs
for and providing consultation to businesses that offered
phone-based information and
entertainment content on a pay-as-you-go basis.
Then in the mid 1990s, with the emergence of
the Internet's World Wide Web, Brandel created online
advertorials via its domain, adking.com, which was
registered in 1996. This new business allowed
entrepreneurs to easily publish marketing materials on
the Internet when it was still primarily populated by
scientific and scholarly users who initially decried
the commercial invasion of the Web. It was obvious
that Mr. Deleon could see which direction the Internet
was taking.
In 2004, Brandel launched its Mobilitron line of
software products that utilized the Web-To-Mobilephone
(W2MP) delivery system to provide affordable mobile
marketing solutions, enabling small businesses to
send commercial text messages to their customers on a broadcast basis.
In 2008, Brandel launched a new line of mobile
advertising systems using Short Code for easy SMS
subscription. In 2009, Brandel
upgraded its SMS systems with the launch of Mobile AdPix,
which enabled advertisers to send images with their
text messages via the Mobile Web.
In 2010, Brandel launched "App4Ads" and "Bizapp
Creator" Mobile Systems, which enabled Brandel clients to
provide businesses, professionals, and organizations
their own iPhone Web App and Mobile-enabled Website,
providing advertisers real 24/7 persistent exposure on
most types of mobile phones, iPhones, iPod-Touch,
Smartphones, and other connected devices. With BizApp
Creator, publishers can offer their advertisers the
unique, multi-device delivery of their marketing messages,
which is also accessible via the Classic Web, making
them viewable on desktops, laptops, netbooks, and
tablets like the iPad.
In 2011, Brandel celebrated 20 years in business - a
milestone evident of its integrity, its commitment to
service, and dedication to deliver high-quality
products. Today, Brandel continues to serve as the core provider
of Wholesale Mobile Marketing Systems to a worldwide network
of Publishers and Resellers (including entrepreneurs, organizations,
marketers, and Web designers) who offer mobile marketing
services to business owners, professionals,
individuals, and institutions - in their own local
markets - worldwide.
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